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New revitalized Edgewater Deli plans opening

After turmoil over the previous owners’ departure, a new, renamed and revitalized deli will be serving the Edgewater Park community, once again providing the quality service the neighborhood expects.

A grand opening celebration that will include free coffee and samples of spreads used on rolls and bagels will kick off in the late morning on Saturday, August 2 at 11 a.m.

The owners of the new deli at 2 Centre, christened Frank and Sons, have invited Councilman Jimmy Vacca and the Warrior cheerleaders to the event. It will have a ‘soft opening’ in the time preceding the grand opening

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“We want to give away some food and coffee, so that customers will know what it will taste like before they spend their hard-earned money to buy it,” said principal owner Frank Wissler. “People I have spoken with are excited about the opening because now they don’t have to go all the way to Miles Avenue to get food.”

Frank and Sons Deli boosts a complete dairy section, as well as a frozen foods section, in addition to staple canned food, condiments, breads, pasta, and pet foods.

“We feel that this deli is a major improvement for the neighborhood because people are going to have their choices – they are going to get what they want here,” Wissler said.

Folks will be able to stop in and have a sandwich made just for them in the deli department, which will feature Boars Head brand products.

In addition, wraps and panini will be offered, bringing new options to those who do not want to travel far and wide for grocery shopping.

The Wisslers have spent upwards of $120,000 to renovate the deli. The price includes stock, cases, renovations, equipment, lawyer’s fees, and licenses. They are optimistic they can earn back their investment by providing the community with the highest quality products available, and excellent service.

Wissler’s sons are also involved in the project, and the family feels it has revamped and revitalized a store he said was not up to par recently.

“Every day, I would walk my dog past the store before I operated it, and I saw that the shelves were empty,” Wissler, an Edgewater Park resident, explained. “So, I decided to write a letter to the co-op board saying I would consider leasing the site if it ever became available.  Now, I’m here to bring residents the quality of service they deserve.”

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