For three decades it’s never a dull typical day at Crown Trophy in Westchester Square where clients walk in to place an order for an engraved plaque or trophy for a special occasion.
For owner Greg Perry, it’s not just about selling the product, but also creating a ‘feel good experience’ for each and every client.
“Our goal is to wow the customer. We have to be out here in your world to find out the meaning of this particular award — the meaning to the recipient of the award and the meaning to you, as the giver of the award,” Perry said. “Once we can impact that wow experience to you, then we know it’s going to be passed on to that recipient.”
Crown Trophy is a community-minded franchise business with a focus on working with sports leagues, youth groups, clubs, schools and religious organizations.
With 150 locations in over 40 states, Crown Trophy continues to grow and develop high quality innovative products — from trophies to sculptures, medals, acrylics, and cups — providing customers with complete satisfaction.
Following the aftermath of a fire that ripped through the first Bronx Crown Trophy store between LaSalle and Coddington avenues in May 1991, Perry set up shop six months later at 2554 E. Tremont Avenue becoming an anchor in the community supplying not-for-profits, businesses, organizations and Bronx little leagues.
A retired educator and track-and-field coach turned business owner, Perry and his staff have strived to provide excellent customer service to clients throughout the years.
“I wanted to be able to wow people. First it was me wowing people in the classroom, then it was wowing people on the track, then it was wowing people in business,” Perry said. “When clients don’t know exactly what to write, I’d say let me see what I can put together…and when they see the finished product, it brings tears to their eyes.”
Also referred to as the ‘hub,’ Crown Trophy has become a place where locals connect and form friendships. Perry has often reiterated the motto: MRI – to motivate, recognize and inspire.
“In the 30 years I’ve been here, we’ve had students who worked here come back to visit us,” Perry said. “Crown Trophy was concerned about their growth and development, and we’ve made an effort to unlock the greatness in everyone that has worked here.”
Earlier this year in May, Crown Trophy celebrated its 30th anniversary offering customers various discounts.
The anniversary coincided with Perry’s 70th birthday celebration at the Residence Inn at the Hutch Metro Center, where guests — from Crown Trophy and other organizations — were recognized for their contributions and impact in the community.
Overall, Perry says they’re looking to continue to grow and expand to another area in the Bronx.
“We want to continue to be of service to all of the people here in the Bronx,” Perry said. “We’re here to make a profit but at the same time we are community-oriented and this is something I’ve enjoyed over the years.”
